Exposing Your Expertise

Writing and leveraging articles is my most successful strategy for promoting my Website and my speaking and consulting services. Visitors to your site from targeted articles tend to be higher quality leads than those from search engines, and potential buyers like to see that you're published in many credible outlets.
Here are my recommendations to implement this strategy:
1. Write the article
This may sound self-evident, but a couple of pointers:
a) Keep it short, and make the language simple, especially if you're targeting online outlets. People don't read word for word on the Web - rather, they'll scan the screen. Complex sentences and dense copy will lose readers fast.
b) Develop a template that can be easily customized for different target markets. My "Top Seven Ways to Tune Up your Website" has been parlayed into versions for over a dozen different industries. The essential points remain the same, and customizing simply involves adding specific examples.

Top 10 Benefits Of Submitting Articles To E-zines

When I started Ezine-In-A-Box I wanted to help people publish their own email newsletter without writing a single word. However, there are many benefits to writing articles and submitting them to other ezines. Below is 10 good reasons you should be writing and submitting articles to ezines.

1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.